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California Market Archive

State Tourism Benefits from Economic Woes

California’s tourism industry stands to benefit from the economic troubles that plague the country at large. First, international travelers are taking advantage of the weak dollar to visit the U.S. According to the California Travel and Tourism Commission California, overseas arrivals at SFO surged 10% in 2007 from the previous year.

While fewer Japanese travelers came to the state, California experienced double digit growth in visitors from China and India. In addition, the number of French travelers grew by 21% in 2007.

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California Benefits from Market Trends

California remains a hot travel market, and the state stands to benefit from a confluence of market and demographic trends.

  • Leisure travel is booming, even as business travel remains flat;
  • People are taking shorter vacations and longer weekends;
  • Extended families and friends are traveling together; and
  • People are looking for new destinations and authentic experiences.

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Sierra Nevada Conservancy Forums, 2005

The Sierra Nevada Conservancy summarized the public testimony from the six regional forums in 2005. The conservancy will incorporate these comments into the strategic plan it is now developing. Comments are sorted into five major topics, and grouped by region, and are available for download as PDFs.
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